What is video marketing? What are the benefits? Who is it aimed at?
Video marketing is the most versatile and profitable digital marketing tool out there.
Simply by adding a product on your landing page, it can increase conversions by 80%.
Video Marketing provides the ability of visual representation, which is the most sought after means of advertising. It provides the viewer and consumer with a detailed, in depth description of a certain product or concept.
Vision being our most dominant sense. This goes with the age old saying ‘seeing is believing’. For example, one would rather choose to watch a football game on a television set, rather than listening to the commentary on the radio. This is because it clearly depicts what exactly is happening and conveys the concept much quicker, whether it may be football or a specific idea or product
Words and images may not fully attract and hold the attention of the viewer as compared to the concept of using visuals in motion. This provides depth, with multiple angles and views on the idea or concept that is intended to be conveyed.
For difficult concepts and ideas that are more complex to communicate, video marketing would be the ideal tool to utilise. Video Marketing puts together the perfect combination of entertainment, nostalgia and simplicity. With the entertainment factor present, it would appeal to just about any and every person, including the old and the youth. Another key element of video marketing, is that it even appeals to the laziest of consumers and viewers.
It is a fact that most of the information transmitted to our brain is done visually. Exactly how pictures can boost engagement is already common knowledge to most and is quite evident in everyday lives. So one can only imagine what moving pictures can do to your business.
Videos allow you to increase the time spent by visitors on your site. Longer exposure builds trust and signals search engines that you site has good content. Since Google now owns YouTube, there has been a significant increase on how much videos affect your search engine ranking. This ultimately leads to an increase in Search Engine optimisation (SEO) for you. Your chances of showing up on google is increased by up to 50 times if you have a video embedded on your site.
In the mobile and digital revolution that the world has experienced in past years, videos appeal to the mobile users, which is potentially any and every person in this day and age. Since people like to watch videos on the go, and the amount of smartphone users has grown exponentially in the past decade, your video audience keeps getting bigger and bigger. Thus resulting in endless potential and exposure for your business or specific ideas and products.