Social Media Marketing

E-mail Marketing

We provide small businesses, SMME and corporate with email marketing services to connect with their customers. It’s time to spread your message on the internet and drive more traffic to your site and your business.

Email Marketing Stats You Did Not Know

  • 8% of users report reading email on mobile devices. (HubSpot)
  • 12% of people use separate work and personal inboxes. (HubSpot)
  • Over 50% of respondents say they read most of their emails. (HubSpot)
  • Click through rate (CTR) is higher when using the recipients first name in the subject line over no use of the first name. (HubSpot)
  • CTR is higher when using the recipients company name in the subject line over no company mention. (HubSpot)
  • 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies. (HubSpot)
  • 65% prefer emails that contain mostly images vs. 35% who prefer mostly text. (HubSpot)
  • 6 AM has the highest CTR of any hour. (HubSpot)
  • Most unsubscriptions come on Tuesdays (0.52% unsub rate). (HubSpot)
  • “Click Here” gets the highest % of clicks over “Go” and “Submit.” (HubSpot)
  • In 2014, email marketing was cited as the most effective digital marketing channel for customer retention in the United States. (eMarketer).
  • 59% of B2B marketers say email is the most effective channel for generating revenue. (BtoB Magazine)
  • 49% of B2B marketers spend more time and resources on email than on other channels. (BtoB Magazine)
  • Triggered email messages get 119% higher click-through rates than “business as usual” messages. (Epsilon)
  • Your most recent subscribers are the most likely to click through. (HubSpot)
  • Saturday has the highest CTR at over 9% (Sunday is second just under 9%). (HubSpot)

Email Marketing Information

What Kind Of Content Can You Send Using Email Marketing?

  • New website content
  • Upcoming events
  • New products
  • Getting customer feedback
  • Industry Trend

Advantages Of Email Marketing:

  • Gets traffic to your website
  • Generation of sales leads
  • Brand Awareness
  • Financial Saving
  • Easy to track
  • Easy to share

Online Marketing Services

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